THE 2025
XR SOFTWARE AND PLATFORMS
MARKET ANALYSIS REPORT
The XR software market continues to grow, but the past year saw an interesting mix of new breakout success stories, unexpected shifts in user behaviour, and a fair share of app and game discoverability challenges. What does it take for XR titles to succeed in today's market environment?​​​​​​​​​​​
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​The report is available both as a standalone document or bundled with our comprehensive dataset, which includes revenue and ownership estimates as well as individual ratings-to-sales ratios for all titles on Meta Horizon and Steam, allowing for more accurate future revenue estimations and in-depth analyses.
Emerging market dynamics affecting XR developer and XR software sales today, including Meta Horizon, Steam, PSVR and Apple Vision.
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Revenue and ownership estimates for all apps and games in the Meta Horizon Store and on Steam.
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Custom sales-to-ratings ratios to allow for independent and more in-depth analysis and sales projections in the future.
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Analysis on diverse factors that affect revenue, such as pricing, monetisation models, genres, comfort levels, star ratings and more.
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Historical data on how key XR market indicators have evolved year-on-year and longer term.
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Predictions on upcoming XR market trends and near-term opportunities.
