THE 2025
XR SOFTWARE AND PLATFORMS
MARKET ANALYSIS REPORT
What does it take for XR titles to succeed in today's market? Our report examines the state of VR games and apps, including key trends, year-on-year changes, 2024-25 and all-time revenue estimates for top VR titles, and a detailed analysis of top-performing titles by monetisation model, genre, pricing, age rating and more. This year's report focuses mainly on the VR gaming market, but also covers trends in Mixed Reality content and VR/MR apps.​​​​​​​​
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​The report is bundled with our comprehensive dataset, which includes revenue and ownership estimates as well as individual ratings-to-sales ratios for all titles on Meta Horizon and Steam, allowing for more accurate future revenue estimations and in-depth analyses.
Emerging market dynamics affecting XR developer and XR software sales today, including Meta Horizon, Steam, PSVR and Apple Vision.
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Revenue and ownership estimates for all apps and games in the Meta Horizon Store and on Steam.
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Custom sales-to-ratings ratios to allow for independent and more in-depth analysis and sales projections in the future.
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Analysis on diverse factors that affect revenue, such as pricing, monetisation models, genres, comfort levels, star ratings and more.
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Historical data on how key XR market indicators have evolved year-on-year and longer term.
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Predictions on upcoming XR market trends and near-term opportunities.
