CAPTURING THE FREE-TO-PLAY VR GAMES OPPORTUNITY
2025 F2P VR GAMES MARKET ANALYSIS & BEST PRACTICES
F2P VR games represent a fast-growing opportunity that has come to dominate the VR games market in terms of popularity over the last 12 months, and is quickly overtaking premium VR titles in revenue. But the window to capitalise on this shift is beginning to close.
Our report is designed for developers, investors, and publishers seeking to understand and enter this space before its explosive growth slows. The report includes revenue estimates for leading F2P VR games, analysis of key success factors shared by top titles, and sector-specific best practices for go-to-market strategy, monetisation optimisation, and retention mechanisms.
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Published in October 2025
40 pages
What is the F2P VR market size and expected growth (CAGR) over the coming years? How does this compare to historical data? What characterises the F2P VR market and its users? How has the F2P VR market changed over time, and what caused these changes?
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What is the monthly revenue and active users (MAU) for top-performing F2P VR titles like Gorilla Tag, Animal Company, Yeeps, PokerStars, Ruffnauts, Scary Baboon, VRFS and Gym Class? How does this compare to VR-enabled UGC platforms like Roblox, VRChat, Rec Room and Horizon Worlds? What is the monthly ARPU for top F2P VR games?
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How successful is Horizon Worlds in 2025? What are the most popular experiences in Horizon Worlds, including data on average and peak concurrent users (CCU)?
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What are the key factors that affect the commercial success of F2P VR games, including areas like gameplay, social systems, locomotion, development approaches, as well as marketing and community engagement strategies?
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What strategies can F2P VR developers deploy to optimise discoverability, retention and long-term community engagement?
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What are available strategies for effective F2P VR monetisation?
